Ponti’s Italian Kitchen has achieved this global first, appealing to smartphone owners. This year, QR codes have finally come into their own, after having struggled for a while as consumers remained unaware of what they were and how to use them for a long time, leading marketers and mobile industry experts to wonder if they had any real value at all. Now, the zappit SmartBox on tables at Ponti’s Italian Kitchen feature barcodes to improve CRM. This restaurant is only the first of nine locations in London, which also include…
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