Mobile marketing and direct mail to lead 2012 political candidate strategies

QR Codes Used in Political Campaigns

Though direct mail will be, as it always has been, an important part of the marketing strategies used by the political candidates in the 2012 election, mobile is also expected to play a critical role in helping to persuade voters. Borrell and Associates data showed that political direct mailing this year will cost about $228.3 million. This technique is still considered to be vital to a political campaign because it provides candidates with the ability to specifically target prospective voters based on where they have registered for voting. One of…

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