Mobile commerce adopted by newspaper Down Under

mobile commerce Australia

The weekend edition of West Australian is now taking aim at smartphone readers. West Australian, a newspaper from Down Under, has announced that it is moving into mobile commerce with its weekend edition, as readers can now use their smartphones to purchase that product. This opportunity was created in conjunction with Point and Pay as well as PayPal. Point and Pay contributed to the mobile commerce version of the West Australian, due to its offerings for retailers to make sales through their television, print, and outdoor marketing methods. In this…

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