The search and tech giant has killed the heavily downloaded application in the US. Google’s Podcasts app has been officially discontinued in the US as of yesterday, despite the fact that it had been downloaded more than 500 million times. Only 4 percent of listeners used the platform in the US US users of the Podcasts app were required to migrate their subscription data before the deadline or risk losing their listening information. Unfortunately, this process was not at all straightforward, leaving many users confused and increasing the risk that…
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Top B2B Marketing Strategies in 2019
Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…
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