Improving the mobile commerce experience may be a priority for retailers

black friday mobile shopping record

M-Commerce Gap is creating major problems for retailers With the holiday season approaching rapidly, retailers have been looking for ways to better serve consumers on mobile devices. The mobile shopping experience has been a harrowing problem for retailers in the past, with some 97% of all mobile purchases being abandoned. This is referred to as the “M-Commerce Gap” by comScore and has been a major problem for retailers despite the growing prevalence of mobile commerce. Majority of mobile purchases are left abandoned because of poor shopping experience According to comScore,…

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Mobile commerce investments to continue growing in 2015

Mobile Payments

Mobile payments sector continues to experience strong growth, especially in terms of investments The past year represented a major tipping point for the mobile commerce sector. More people than ever before began to use their mobile devices to shop online and purchase products in physical stores. More retailers began to accept mobile transactions and investments being made into the mobile commerce space grew significantly. This year, much of the momentum that was generated for this sector in 2014 is likely to carry on, leading the mobile commerce space to greater…

Read More publishes social media marketing study results

Social Media Marketing

Fashion accessories marketplace releases findings of its research comparing Facebook with Pinterest. One of the first online retailers to add Pinterest integration throughout its website,, has released an infographic format report that shares the findings of its social media marketing case study that compares Pinterest with Facebook. It was based on 50,000 visits to its website that originated at Pinterest, with the same number of visits that came from Facebook, within a span of 30 days from March to April 2012. The study examined the engagement and purchasing behaviors…

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Sephora gets a new makeover of the mobile kind

Sephora augmented reality

Top cosmetic company pulls out the app card with new mobile campaign. Sephora’s latest makeover has nothing to do with the vast range of beauty products that it sells, but is instead a brand new social and mobile marketing strategy including an app, a site, and a personalized web experience. This global beauty chain, which has over 1,600 locations around the world, has turned its strategy upside down and has brought its American digital operations up to a new level, with a whole new personal experience on the web, an…

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