QR Code Press

QR codes central to Pernod Ricard responsible drinking campaign

06/22/201506/20/2015 Jennifer Goula

The company has used a massive quick response code to draw attention to its latest awareness effort. Pernod Ricard launched its Responsib’ALL Day campaign in a unique and mobile friendly way by using 210 square foot (64 square meters) QR codes to be able to encourage viewers to interact with its campaign. The company engaged more than 200 of its employees with the task of building the quick response code. The QR codes could be found in Cyberport, Hong Kong, in the outdoor Podium area. The massive barcode, when scanned,…

QR codes to be further rolled out by Pernod Ricard

02/05/201402/19/2014 Julie Campbell

The success of the launch in China has led the company to expand the quick response codes program. Pernod Ricard has announced that it intends to broaden its existing program of QR codes used to fight the problem of counterfeit products, sending it into the African and South American Markets. The company has previously enjoyed considerable successes following the program launch in China. The French company’s spirits have been labeled in China in the first wave of the program that used QR codes on approximately 25 million bottles, so far.…