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Pepsi plans to market mobile technology and accessories in Chinese market

10/16/201510/14/2015 Julie Campbell

Pepsi social media marketing mobile technology

The company best known for its soft drinks will soon be offering gadgets and peripherals in China. PepsiCo has now announced that it has entered into a deal with a licensing partner in order to allow it to market a line of mobile technology devices and accessories within the Chinese marketplace. This deal will bring the sales of these devices to Chinese consumers in a few months from now. While Pepsi did make it clear that it doesn’t have any intention of getting into the manufacture of smartphones as a…

Pepsi creates a “Time Tunnel” with augmented reality technology

12/16/201412/13/2014 Julie Campbell

The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi have involved bus shelters that have frightened and amused commuters with the appearance of zombie attacks…