PENNY rolls out QR code food tracking to appeal to eco-conscious customers

QR code food tracking - Pineapple in grass field

The German discount supermarket chain is increasingly relying on origin labeling. PENNY, owned by the REWE Group, is adding QR code food tracking labels to some of its store products to provide its customers with easy access to information regarding the foods’ origins. It will start with the traceability of its pineapples and organic bananas. European consumers are increasingly purchasing foods based on their origins. According to a study published by the European Food Safety Authority (EFSA) in June 2019, 53% of EU citizens surveyed said that knowing where their…

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