Peace, the ad blocker that had risen to the highly coveted top spot at the App Store, was removed by its founder. The most popular paid mobile app for Apple devices, Peace, an ad blocker, has now been removed by its founder in less than two days from its launch on the market, despite its massive popularity. The mobile application was designed to stop advertising from showing up on web pages viewed on iPhones. The former Tumblr chief technology officer, Marco Arment, who is also the creator of the Peace…
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Ad blockers are already the top mobile apps at the App Store
As global marketers keep a keen eye on this trend that threatens to derail their efforts, downloads continue. Among the Top 5 mobile paid apps at the U.S. Apple App Store, three are currently ad blockers; a trend that has caused marketers to feel uncertain about the future of advertising to iPhone users, but one that is also clearly highly appealing to device users. The fact that Apple has thrown its support behind ad blocking in its iOS9 platform is creating considerable controversy. While 3 of the top 5 mobile…
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