The e-marketplace is making it possible for shoppers to move beyond m-commerce and pay in real life. Paytm Mall just rolled out a new QR code feature that will make it possible for shoppers to use their mobile devices for shopping in-store, not just at the brand’s e-marketplace. The system uses quick response code scans to verify the mobile payment transactions at checkout counters. The goal of the new QR code feature is to appeal to consumers who aren’t yet shopping online. This will still allow them the opportunity to…
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