Tag: Papa Johns

Google may be working on a new mobile payments system

Stephen Vagus
Google mobile ads

Plaso could be Google’s next foray into mobile commerce Google may be in the process of testing a new mobile payments system that it has codenamed “Plaso.” Rumors suggest that the company is currently testing this new service internally, working with partners that may include Papa John’s and Panera Bread. The new mobile payments system may be a potential replacement of Google Wallet, which has struggled to find mainstream acceptance among consumers despite the growing popularity of mobile commerce. Plaso is designed to be contextually aware The new payment system…

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QR codes are Papa John’s new high tech comment cards

Julie Campbell
Papa John's Pizza QR Codes

The pizza chain is using quick response codes to obtain customer feedback about their experiences. Pizza chain, Papa John’s, has now announced the launch of its new QR codes that are designed to help customers to be able to provide their feedback more conveniently, so that the company can better understand the consumer experience when purchasing meals through the website, and at the point of delivery. The pizza boxes from the company will now all contain quick response codes with a call to action. This allows customers to be able…

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Papa John’s uses iPhone mobile marketing to boost sales

John Montgallo
Mobile Marketing Industry

Officials at Louisville-based Papa John’s International Inc. have already concentrated significant efforts on online sales, and are now expanding that focus to include marketing via mobile devices through the use of mobile banner adds that will lead their customers to their mobile website where they can make an order for take-out or delivery. The most recent mobile promotion being presented by the pizza chain includes a banner ad available through an app for Pandora’s iPhone, which offers a $10 large-size spicy Italian pizza. The company has made no effort to…

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