Music apps make big mobile waves

Best Mobile Apps

Spotify, one of several leaders in the music streaming service realm, just made a power move that will definitely increase previous reports of their having 24 million active users across the globe: Their mobile app is now available for free. According to Spotify, they have witnessed mobile users downloading the app at an increasingly rapid rate. Although they haven’t shared any exact numbers in terms of users—or even updated us on their subscribers total—they did say that four times as many downloads occurred compared to the previous week. That’s the…

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Home Depot bumps up mobile holiday strategy with ad campaign

Home Depot Mobile Site

Home Depot has announced that it is giving its holiday season mobile presence a boost by using a mobile ad campaign that consumers can use to help find the gifts and products that they’re seeking. The massive home improvement and renovation company is using Pandora to run mobile banner ads. These ads send mobile device users to the m-commerce website, where they can browse and purchase the top must-have items for the season. The banner ad says “Update Your Toolbox With Holiday Savings. Shop Tools.” When it’s tapped, they are…

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