Tag: Panasonic augmented reality

Augmented reality makes its way into the “home of the future”

Julie Campbell
augmented reality mirror makeup cosmetics lipstick mobile payments

The concept may seem dated but the experience of the latest technology is as fun as it ever was. Panasonic took an old school idea right to the cutting edge at this year’s IFA tech show in Berlin, stepping away from the modern display to which we have become accustomed at these types of events, in favor of an augmented reality based view of how the not too distant future may appear as technology steps into more areas of the home. The brand brought a vision of how futuristic homes…

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Panasonic taps Aurasma to bring marketing campaign to life with augmented reality

Stephen Vagus
Panasonic Aurasma Augmented Reality Campaign

Panasonic has announced that it will be using Aurasma, a prestigious augmented reality platform, in a new marketing campaign for the new Lumix G3 camera. The campaign, titled “Small Camera, Epic Shots,” will be completely based upon augmented reality, a technology that has been growing in popularity in recent years. Aurasma will blur the lines between the physical and virtual worlds as Panasonic launched their campaign worldwide later in the week. The campaign will be centered on two British photographers who trekked across the U.S. with their Lumix G3 camera.…

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