QR codes bring new life to the packaging at CRC

Scanning QR codes

The manufacturer of the products has announced that its labels will now be smartphone friendly. CRC Brakleen manufacturer, CRC Industries, has announced that it has launched a whole new look for the packaging of its DIY penetrants and lubricants which includes QR codes to allow smartphone users to gain more information about the products. The new packaging has already been added to the products, which are now on the shelves and bays in repair shops. The marketing manager for the company, Dori Ahart, explained the strategy for changing the product…

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QR codes used on Arizona Beverages at 7-Eleven boost in-store experience

Arizona drinks QR codes

Smartphone activated mcommerce campaign is expected to generate consumer excitement. Beginning this month, customers at 7-Eleven have been able to use the QR codes on Arizona Beverages on the label of its newest drink flavor in order to become eligible to win a number of different prizes. The Cherry Lime Rickey flavor is brand new and is available exclusively at the convenience chain. By making its new flavor launch at 7-Eleven, Arizona Beverages is piggybacking on the mcommerce success that the convenience store chain has already been experiencing over the…

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