You may be reading this post on a desktop or laptop computer right now but if you decide to read it again in a year, chances are good you’ll be scrolling through on a smartphone or tablet. That is if you’re not already reading this on your phone. Around the globe mobile, devices are poised to overtake traditional computers – not only in sales but also in terms of how we use them. Convenience is only one factor. When you consider both the decreasing prices and the ever-increasing options in…
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Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors
Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…
Read MoreGoogle spots important weakness in m-commerce
While m-commerce is still taking hold of a growing portion of the shopping market for the holiday season, the majority of the top advertisers on Google have damaged their opportunities for maximizing the potential of the trend by failing to offer a mobile optimized website. This, regardless of the fact that research from Google itself has demonstrated that the amount of interaction between consumers and businesses by way of mobile increased by almost three times between 2009 and 2011, and that this number continues to rise. In fact, 79 percent…
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