New research has found that both smartphone and tablet users are shopping more on their devices. While desktop continues to be the leading shopping choice for consumers, tablet commerce and smartphone shopping has taken off in Germany. A healthy and rapidly growing number of mobile device users are looking to those gadgets when they need to make a purchase. This, according to recent m-commerce and t-commerce research released by Mintel. Mintel’s mobile and tablet commerce research found that 29 percnet of Germans aged 16 and older had used their smartphones…
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Mobile commerce exploded on Amazon over the holidays
According to recent data compiled by comScore, smartphones and tablets play a vital role with that online marketplace. This holiday season, mobile commerce played a more important role than ever at Amazon, as shopping over that company’s mobile app increased by more than double when compared to the same time in 2014. Moreover, almost 70 percent of the shoppers heading to Amazon did so using a mobile device. Cyber Monday saw a tremendous spike in mobile commerce activity, at which time 33 electronics items were purchased every second by way…
Read MoreMobile shopping is loved by U.S. moms
The results of a new survey have revealed that American mothers are buying over smartphones more than ever. BabyCenter has now released the results of a survey that has shown that the proportion of American moms who take part in mobile shopping to buy the products and services they need has experienced a dramatic spike over the last year. There were 1,117 women over the age of 18 who took part in the survey conducted by the pregnancy and parenting site. The participants were all either pregnant or were already…
Read MoreSatmetrix Net Promoter Benchmark Study identifies online businesses with best customer loyalty
The Satmetrix software company and top customer experience program company from the Net Promoter has now issued its 2012 Net Promoter Industry Benchmark reports that examined 22 different industry sectors including online businesses. Over 200 brands were rated by more than 30,000 consumers in the United States. Among those that stood out as superior to their competition were Apple and Amazon.com. The report was based on the results of this survey, which included the participation of individuals across the country in terms of their experiences with the brands that they…
Read MoreTablets may lead the way into the future of m-commerce
Though tablets currently represent only 9 percent of the mobile commerce (m-commerce) marketplace, experts who are carefully watching mobile shopping trends are starting to believe that tablet commerce (t-commerce) may be the future for online retailers. One of the main reasons that industry experts are starting to look toward the tablet devices as the future leader of mobile commerce is that the consumers themselves are saying that they prefer the tablet shopping experience to that available on their smartphones. Moreover, while smartphones may be exceptionally popular, the ownership of tablet…
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