Tesco unveils virtual store powered by QR codes in South Korea

QR codes and Augmented Reality Campaign for Tesco

Retailers all over the world have been implanting QR codes into their businesses. The advertising has been quick to develop new and innovative uses for the blocky barcodes. While some retailers have been shifting their focus away from QR codes to the emergence of NFC technology, Tesco, a global grocery and general merchandize retailer based in the UK, has been putting the codes to good use. Tesco has introduced a new way to shop in South Korea entirely driven by QR codes. The Asian market has been very accommodating to…

Read More