Required mobile text verification could exclude some consumers from shopping online

Mobile text verification - mobile phone and laptop

HSBC requires customers to have a registered mobile phone to verify future online card payments. UK consumers who don’t own a mobile phone or who fail to get a mobile signal at home, could be out of luck when it comes to online shopping. The reason is mobile text verification is becoming a growing norm. Banks, such as HSBC, are increasingly requiring their customers to verify online payment via text for security reasons. HSBC has informed its customers that they will need to register a mobile phone to enable the…

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M-commerce predictions for the holiday shopping season foresee heavy sales

QR Codes Christmas mobile marketing

Mobile shoppers are expected to make 20 percent of online purchases. The figures from the IMRG Capgemini Quarterly Benchmarking Index have been released, and are now revealing that of all of the holiday shopping season purchases that are made this year, it is expected that up to 20 percent could come from mobile ommerce sales. Site visits by way of smartphones and tablets should reach 30 percent during that time. The latest index showed that in the second quarter of this year, the percent of online sales that occurred through m-commerce…

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Retailers use the power of mobile to enhance the in-store experience

Mobile commerce for Retailers

As the back to school season hits its peak, retailers are taking advantage of the fact that an increasing number of consumers are using their mobile devices such as smartphones and tablets to comparison shop or obtain information while they are making decisions regarding a purchase. Though brick-and-mortar stores are still using apps to help with online purchases, they are also building apps to help consumers to have an enhanced experience while they are already inside the store. They are trying to improve the way that customers shop, so that…

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