Six Essential Measures to Boost a Website’s Performance and Visibility

Six Essential Measures to Boost a Website's Performance and Visibility

Being a website owner is extremely necessary for every business, especially when everything in our world is going digital. However, getting Google to notice your website is another thing altogether. A website with high visibility on Google has more chances of showing up on SERPs when people search for related queries. And it is not always easy to achieve this. There are billions of webpages on the internet, and it will take a lot of work and determination to make yours stand out in the crowd. On the other hand,…

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7 Branding Trends to Lookout for in 2021

Branding trends for 2021 #digitalmarketing

What’s your main marketing takeaway from last year? We can’t undo all the emotional stress, economic and existential crises 2020 brought, but we cannot deny that in the midst of battling those foes, branding trends shifted gears exponentially. What was once seen as modern and revolutionary, became old fashioned overnight. Not to mention that the term “conventional” completely lost its meaning. “New Normal” on the other hand, overstayed its welcome, but it seems it’s here to stay. Why are Trends Important in Branding? Every brand must reflect three major aspects:…

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5 Benefits to Internet Marketing In Tampa

Internet Marketing in Tampa

Over the past decades, businesses were promoting their services and products using analog methods that included newspapers, radio, TV, billboards, business cards and flyers among others. However, things have changed; nowadays businesses all over the world market themselves on the internet. This is because technology has changed people’s way of life. In fact, you will rarely see someone reading a newspaper. Everything is now available on the internet. And that’s why online marketing has succeeded in replacing traditional methods of marketing. Picture this, in the past, a business had to…

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YouTube monetization changes make it harder for new and lesser-known creators to earn

youtube monetization

The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

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Mobile advertising will overtake newspaper ads next year

Mobile Advertising trends

Newspapers have already been struggling with the competition from computers and now smartphones are here. According to recent predictions in the industry, mobile advertising is lining itself up to become the third biggest ad medium behind television and the standard web, once it surpasses newspapers in 2016. A recent study has shown that if trends continue in the same direction, then newspapers will drop a point next year. The study was conducted by Zenith Optimedia and it revealed that mobile advertising will not only leapfrog over newspapers as soon as…

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