The ultimate guide to off-page SEO

The ultimate guide to off-page SEO

When it comes to SEO, there are two types you need to consider – on-page and off-page SEO. This guide is going to focus on off-page. You’ll learn what it is and how to use it to drive traffic.  What is off-page SEO?  Off-page SEO is everything that doesn’t take place on your own website. All the components such as backlinks, social shares, and reviews contribute to off-page SEO. The more traffic your site receives from external sources like these, the higher it can rank in search engines. On top…

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What Is The Difference Between SEO And SEM?

What Is The Difference Between SEO And SEM

You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…

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