Nordstrom predicts growth in both e-commerce and m-commerce

Nordstrom Mobile Marketing

Nordstrom has revealed that the web is the channel where it is seeing the most growth, and it has now announced that it will be using a notable amount of its $1.5 billion in available capital to maintain and drive that growth. The company has recently celebrated its 111th birthday, and it is now developing significant mobile shopping offerings as well as features to personalize the purchasing experience. This will allow its site visitors to obtain recommendations based on their own in-store and online purchasing behaviors. Nordstrom has also indicated…

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Retailers use mobile devices to bring customers to stores and keep them there

Mobile Commerce Shopping

Retailers that operate out of physical shops are increasingly using mobile marketing techniques as a direct result of the fact that the people they see shopping in their locations often have smartphones or other mobile devices in their hands. As this makes much of their target market able to access the mobile web and retail apps, this opens up a tremendous opportunity to retailers who are keen to increase the frequency of trips that the customers make, as well as the amount that they purchase. Since customers that have smartphones…

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