Social media marketing raises £2 million for cancer research in 2 days

#nomakeupselfie social media marketing

This was all accomplished with a single hash tag #nomakeupselfie, which went viral. Cancer Research UK has benefited social media marketing at its very best and has managed to raise £2 million in a period of only 48 hours after its viral campaign began, centered around the #nomakeupselfie hashtag that included pictures which were being posted by women. Though the charity was not the creator of the craze, itself, it was certainly the benefactor. Through the power of social media marketing, over 800,000 donations were sent to Cancer Research UK…

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