Augmented reality picking up steam in marketing

Augmented Reality contect lens (not actual device)

Advertisers beginning to show more serious interest in augmented reality Augmented reality has long been considered a technology that is best suited for entertainment. While it is true that the technology has performed well in keeping consumers entertained, it also has uses that extend beyond gaming and similar forms of engagement. As augmented reality becomes more common, its uses in advertising are attracting more attention. Marketers are beginning to see the merits of engaging consumers through the use of highly interactive augmented reality campaigns that produce significantly better results than…

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