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Nike Run Club app is shutting down in China

06/13/202206/10/2022 Jorge Gonzalez

The application is being deactivated in the country as a growing list of Western countries re-strategize. Nike has announced that it will be deactivating its Run Club app in China, adding itself to a growing trend of Western companies to change the nature of its business in the second largest market in the world. The American sportswear company has already posted a notice to its users in mainland China. Nike has shared a notice to runners using the Run Club app in mainland China, advising them that the application will…

Nike files 7 trademark applications for virtual fashion products like shoes

11/16/202111/15/2021 Jesse Collins

Virtual Fashion - Image of Nike running shoe

The American sportswear brand appears ready for the creation of digital clothing. Nike has been taking the first steps needed to start creating a range of virtual fashion products following the filing of seven different trademark applications with the US Patent and Trademark Office. The company is focused on “downloadable virtual goods” for “online and in online virtual worlds” The American brand’s easily recognizable checkmark-like logo and basketball player logo have been included in the virtual fashion applications, as has its well known Just Do It slogan. Such augmented or…

Wearable tech dropped by Nike

04/24/201404/22/2014 Stephanie Beck

Nike Fuelband wearable technology fitness band

It looks like the FuelBand is no more as the brand has decided to slash its tracker device from its product line. In a wearable tech announcement that took many completely by surprise, it looks as though Nike will be cutting back jobs, and at the same time, it is getting rid of its FuelBand fitness tracker device while it’s at it. There has yet to be official confirmation of this news from the company, itself, but it is being taken seriously Reports are breaking out throughout the web that…

Tech Companies You Might Not Know Yet

12/28/201304/13/2014 Guest Post

When it comes to technology, we live in a world that is constantly changing. Advancements in tech are commonplace among existing companies that have been around a while, but we wanted to take a look at some corporations that are using high-tech in innovative ways even if you don’t know about them yet. Tech Company Leaders You may recognize some of the names on the list below, but read them all to find out specific ways they are leading the charge into the future when it comes to technology. Ford…

Survey shows marketers find social media to be a challenge

10/13/201110/13/2011 Stephanie Beck

A recent study performed by IBM has shown that marketing heads are overwhelmed by the rising quantity of customer data offered by social media sites such as Twitter and Facebook, and while they acknowledge the high potential of social marketing, they do not feel that they are adequately capable of harnessing this potential. The survey indicated that among chief marketing officers, only 26 percent are tracking blogs, and only 40 percent monitor any form of online communication at all. That said, a sizeable 82 percent do say that they continue…