Nike files 7 trademark applications for virtual fashion products like shoes

Virtual Fashion - Image of Nike running shoe

The American sportswear brand appears ready for the creation of digital clothing. Nike has been taking the first steps needed to start creating a range of virtual fashion products following the filing of seven different trademark applications with the US Patent and Trademark Office. The company is focused on “downloadable virtual goods” for “online and in online virtual worlds” The American brand’s easily recognizable checkmark-like logo and basketball player logo have been included in the virtual fashion applications, as has its well known Just Do It slogan. Such augmented or…

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Wearable tech dropped by Nike

Nike Fuelband wearable technology fitness band

It looks like the FuelBand is no more as the brand has decided to slash its tracker device from its product line. In a wearable tech announcement that took many completely by surprise, it looks as though Nike will be cutting back jobs, and at the same time, it is getting rid of its FuelBand fitness tracker device while it’s at it. There has yet to be official confirmation of this news from the company, itself, but it is being taken seriously Reports are breaking out throughout the web that…

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Tech Companies You Might Not Know Yet

tech news

When it comes to technology, we live in a world that is constantly changing. Advancements in tech are commonplace among existing companies that have been around a while, but we wanted to take a look at some corporations that are using high-tech in innovative ways even if you don’t know about them yet. Tech Company Leaders You may recognize some of the names on the list below, but read them all to find out specific ways they are leading the charge into the future when it comes to technology. Ford…

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