Nike files 7 trademark applications for virtual fashion products like shoes

Virtual Fashion - Image of Nike running shoe

The American sportswear brand appears ready for the creation of digital clothing. Nike has been taking the first steps needed to start creating a range of virtual fashion products following the filing of seven different trademark applications with the US Patent and Trademark Office. The company is focused on “downloadable virtual goods” for “online and in online virtual worlds” The American brand’s easily recognizable checkmark-like logo and basketball player logo have been included in the virtual fashion applications, as has its well known Just Do It slogan. Such augmented or…

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