Firm launches research initiative focused on NFC technology

Quick Tap NFC technology service mobile payments service

NFC technology the subject of a new research initiative Global Industry Analysts, a leading market research organization, has announced the launch of an ambitious research initiative focused on the NFC technology market. The organization has tracked the rising demand for NFC-enabled devices and the use of these devices in the mobile commerce space. The organization has also taken note of the alternatives to NFC technology that are emerging in various sectors. The research initiative aims to shed light on the trends that are impacting the NFC market, especially where NFC…

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NFC technology awareness is on the rise, but not its appreciation

NFC technology

The latest data from eDigitalResearch have revealed that consumer awareness has doubled in a year. eDigitalResearch has just released its latest Mobile Payment Index, which has revealed that as a growing number of brands, businesses, and device manufacturers are investing into NFC technology, consumer awareness is now rapidly on the rise. In fact, in the last 12 months, consumer awareness of near field communication tech has more than doubled. The report from eDigitalResearch has indicated that 53 percent of the survey participants had used their smartphone or tablet for making…

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New Apple patent highlights potential for NFC technology

Apple NFC Technology Trends mobile payments

Patent sheds new light on Apple’s interest in NFC technology The U.S. Patent and Trademark Office has published a new patent application from Apple regarding the use of NFC technology. The patent refers to a project that was launched by Apple in 2008, which had fallen to the wayside until very recently. NFC technology has seen some use in the field of marketing, but the patent application hints to a project that leverages the technology for some purpose involving mobile commerce. NFC has long been a pillar of mobile commerce,…

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