nfc technology marketing Archives

NFC technology marketing campaign gives Barbadillo a shot in the arm

08/08/201708/05/2017 Sam Lambert

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo de San Diego. The products were added to shelves nationwide and will…

NFC technology and QR codes increasingly used in combination

05/23/201305/22/2013 Stephanie Beck

Near field communications tags are being used more often along with quick response barcodes. Advertisers, particularly in the area of tourism, are using NFC technology and QR codes in combination with one another in order to make more information available to tourists with smartphones. The use of these two technologies is being seen more often in a number of places around the world. This is particularly true among the tourist information opportunities that are available in outdoor advertising. Both QR codes and NFC technology tags and stickers are being applied…