NFC technology and QR codes increasingly used in combination

nfc technology and qr codes

Near field communications tags are being used more often along with quick response barcodes. Advertisers, particularly in the area of tourism, are using NFC technology and QR codes in combination with one another in order to make more information available to tourists with smartphones. The use of these two technologies is being seen more often in a number of places around the world. This is particularly true among the tourist information opportunities that are available in outdoor advertising. Both QR codes and NFC technology tags and stickers are being applied…

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HID Global adds more mobile security to NFC technology

mobile security smartphone kill switch

Mobile security becoming a major issue as financial information becomes stored on mobile devices Mobile security has become everything when it comes to mobile commerce. Financial information is very valuable, especially to those that understand how to exploit it. As more consumers become engaged in the mobile commerce field, the security of financial information is becoming more ardently questioned. Much of the concerns people have regarding mobile security in this new form of commerce are hinged on the capabilities of NFC technology, which is often accused of being a major…

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QR codes facing off against NFC technology in marketing

QR Codes vs. NFC mobie marketing

Mobile marketing sees competition between QR codes and NFC The world of marketing has changed with the rise of mobile technology. Advertisers began to adapt to this change years ago by adopting new ways to interact with mobile consumers. New technologies allow advertisers to engage these consumers in more dynamic ways. This has been the case with QR codes for several years now. The codes have won acclaim throughout the marketing world for their ability to engage mobile consumers. Now, however, the codes may be dethroned as mobile marketing  champions…

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FineLine launches new NFC tags for retailers

NFC Technology

FineLine introduces new line of NFC tags FineLine, a provider of ticketing and mobile solutions for the retail industry, has announced a new service that will allow its customers to make use of NFC tags. Through this service, companies can order NFC tags online, which they can then affix to their products, allowing consumers access to digital content. FineLine is yet another company that has begun embracing NFC technology, claiming that its capabilities will bring significant benefits to the retailers that make use of NFC tags. Consumers growing familiar with…

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NFC Paging may be the next generation in customer service

NFC paging and how it works

Narian Technologies pioneering the field of NFC Paging NFC technology has long been restricted to the industries of mobile commerce and marketing. The technology has excelled in these fields, showing its penchant for interactivity. Narian Technologies, a pioneer in NFC technology, believes that it could be used for much more than commerce and marketing, however. The company has begun working on a service it calls NFC Paging, which is being billed as the next generation of customer service. Narian notes that thousands of consumers have already made use of NFC…

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