NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile Commerce Industry

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…

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The NFC Forum expands accessibility of the N-Mark symbol

Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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Proxama and Hot Source team to push mobile marketing forward

Mobile Commerce News on eOne PLUS app

News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…

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Microsoft registers new NFC Tap and Do trademark for Windows 8

Microsoft mobile secrurity Outlook app

Technology giant Microsoft seems to have plans to enter the arena of NFC. The company has applied to register a new patent for its upcoming Microsoft Tap and Do initiative. According to the application, the trademark will be used to cover all of the company’s products that make use of NFC technology. This includes hardware, such as computers and mobile devices, as well as computer software. While this has implications for Microsoft’s long-term goals with technology, one of the mark’s immediate uses may be with the Windows Phone 8. The…

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