Tag: NFC powered payments

NFC-driven mobile commerce may be the future, but may also be unsafe

John Montgallo
Mobile Security threats

Mobility seems to be the future of commerce. For several years now, electronic commerce has been growing into a formidable force in the world of business. With companies like Amazon and eBay catering almost exclusively to digital consumers, the viability of electronic commerce has become an unavoidable part of the business world. The world of commerce is currently in a state of flux thanks to the rapid advance of mobile technology. With more consumers encapsulating their lives in their smart phones, the prospect of NFC-powered payments via a mobile device…

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Subway to launch NFC campaign this fall, set to establish itself as a leader in mobile commerce

Stephen Vagus
Mobile Marketing Subway

As mobile commerce continues to gain momentum, Subway Restaurants is poised to set the standard in the industry of contactless payments. The worldwide sandwich company was the first to hop on board Google’s ambitious mobile wallet project. This move made the company the first global franchise to consolidate transactions on a singular mobile platform. Now, Subway is ready to begin putting mobile payments to the test and will be introducing NFC terminals to five markets throughout the world later this year. Subway’s acceptance of NFC-powered payments is one of rationality,…

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