Tag: nfc posters

U.S. companies turn to Tagstand for NFC deployment

Jesse Collins
Mobile-marketing-us

NFC marketing may need a kick start in the U.S. NFC is a big part of mobile marketing today. The technology has become a favorite of advertisers looking to reach out to consumers who are tethered to mobile technology. As a marketing tool, NFC has become quite popular in the European and Asian markets. This popularity is driven by a rampant interest in mobile technology and interactivity in these parts of the world. In the U.S., however, NFC marketing is somewhat staler. This is leading some businesses to turn to…

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Nokia launches new promotional campaign in the UAE to raise awareness of NFC technology

John Montgallo
Nokia NFC mobile technology

Nokia has announced the launch of a new campaign that seeks to promote NFC technology in the United Arab Emirates. Mobile commerce has been growing in popularity in the region of late as more smart phones find their ways into the hands of consumers. Nokia has been working to establish itself as one of the major players in the emerging industry, especially overseas, and hopes to get consumers in the UAE more familiar with the way NFC technology works. For the campaign, owners of Nokia’s N9 smart phone will be…

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ABI Research shows that NFC-based mobile marketing is valued at $300 million

Stephanie Beck
NFC technology Tags

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

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Top NFC specialists join together for a global alliance

John Montgallo
NFC technology mobile payments

Experts in near field communication (NFC) have announced a major global alliance among three top firms in the industry, in order to promote the technology’s potential for mobile marketing. The companies involved in what has been called the NFC World Alliance, are each representative of a different part of the globe, including Asia-Pacific’s Tapit, EMEA’s Proxama, and Blue Bite in the Americas. Each of these companies has already established its success in campaigns based on NFC which have assisted in linking brands to consumers on a broad scale. Dan Trigub,…

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Identive Group pumping more than one million NFC tags into the mobile industry

Stephen Vagus
NFC Technology Mobile Payments Infrastructure

NFC technology continues to gain traction around the leading up to the release of several NFC-enabled smart phones from the major telecommunications companies in the world. The companies investing in the technology are hoping for a sort of revolution in both the realms of commerce and socializing and have been taking steps to ensure this. Before NFC can really expand, however, there must be an appropriate infrastructure. That is, there must be millions of NFC-enabled devices saturating the market. Such a task is not easily accomplished but Identive Group, Inc.…

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