Connecthings, a company specializing in NFC-based services and analysis, believes that NFC tags will, one day, be the end of QR codes. Many companies interested in mobile marketing have made similar claims in the past, but such predictions have yet to come true. According to Connecthings, however, more consumers are using NFC tags than QR codes. The France-based firm has distributed more than 24,000 NFC tags throughout Europe and has found that they are quite popular with consumers with smart phones. The firm claims that consumers with NFC-enabled smart phones…
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Report shows the rampant growth of the NFC mobile applications market
A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…
Read MoreLevelUp partners with T-Mobile to boost mobile payments
Though mobile payments are already starting to make their way into the in-person retail sphere, many do not yet have the smartphones required to implement the technology, so LevelUp and T-Mobile are working together to provide these devices for a monthly fee. The mainstream is beginning to take notice of the introduction of Google Wallet and other mobile payment services, and it’s becoming more common for people to understand that there are some retailers who will allow them to pay for their purchases by simply waving their mobile phone at…
Read MoreACS announces new virtual transit card plan in Pennsylvania powered by NFC technology
A new transit card plan is coming to Pennsylvania this week, backed by the Southeastern Pennsylvania Transportation Authority. The plan comes from Affiliated Computer Services (ACS), an information technology and business process service provider and subsidiary of Xerox. The new transit cards will feature NFC technology, allowing users of public transportation to their smart phone rather than a paper or plastic ticket. The transit cards are, essentially, a virtual alternative to more conventional options. The cards will be used throughout the state’s busses, subways and train networks. ACS has launched…
Read MoreJapan Airlines adopts NFC-enabled boarding passes to better serve consumers
Japan Airlines has announced that it will be launching a new NFC-based service that will help consumers board planes faster. The airline has partnered with mobile operations company KDDI in order to create NFC-enabled boarding passes. Japan Airlines is not the first to adopt this type of boarding pass. Last year, Scandinavian Airlines began experimenting with similar boarding passes they called Smart Pass. Now, the Japanese company is looking to expound on this idea and make it popular with travelers. The Smart Passes will be able to track travelers wherever…
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