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Pinkberry announces implementation of Google Wallet

03/27/201203/26/2012 Julie Campbell

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

Microsoft registers new NFC Tap and Do trademark for Windows 8

03/26/201203/25/2012 Sam Lambert

Technology giant Microsoft seems to have plans to enter the arena of NFC. The company has applied to register a new patent for its upcoming Microsoft Tap and Do initiative. According to the application, the trademark will be used to cover all of the company’s products that make use of NFC technology. This includes hardware, such as computers and mobile devices, as well as computer software. While this has implications for Microsoft’s long-term goals with technology, one of the mark’s immediate uses may be with the Windows Phone 8. The…

WIRED to feature new NFC advertisements from Lexus

03/22/201203/22/2012 Stephen Vagus

Popular technology magazine WIRED has announced that it will be featuring a new NFC marketing campaign from automaker Lexus. The magazine claims that the new NFC advertisements are the first ever in the magazine industry. The ads will feature new navigation and safety technology that will be incorporated into upcoming Lexus models. These advertisements are being billed as an interactive experience, allowing WIRED readers to get hands-on experience with the new technology coming from Lexus. Readers with NFC-enabled smart phones will be able to test out the Lexus Enform with…

European Commission to determine whether mobile commerce project from the UK can proceed

03/21/201203/21/2012 Sam Lambert

Regulators with the European Commission, the legislative arm of the European Union, are determining whether to grant approval for a mobile commerce project from the United Kingdom. The project has been dubbed “Project Oscar” and is a joint venture amongst three of the UK’s largest telecommunications companies: Everything Everywhere, O2, and Vodafone U.K. The project seeks to promote mobile commerce through the spreading of NFC technology and mobile devices. The companies also want to build a system that would store the financial information of consumers so that this information is…

WestSummit announces new investments, targets mobile commerce for future growth

03/20/201203/20/2012 Stephen Vagus

WestSummit Captial, a technology investment firm based in China, has announced that it will be investing in projects from Union Optech, an optical lens manufacturer, and INSIDE Secure, an NFC technology provider from Europe. WestSummit has extensive history in investing in growth stage technologies, powering their progress and making new products ready from commercialization. The company believes that its latest investments will be beneficial for the technologic ecosystem of China, especially as the country becomes more interested in mobile commerce. INSIDE Secure has been a leading developer of NFC technology…