This near field communications initiative has been launched in Brazil by the global mayonnaise brand, Hellman’s. Global mayo brand, Hellman’s, has developed their own unique NFC technology idea, which they are rolling out in Brazil, as a part of a mobile marketing campaign to help consumers to know what to do with the foods that they have placed into their shopping carts. This is not the first time that Hellman’s has dabbled in tech to help to encourage the use of their products. In this latest development from the brand,…
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NFC technology is taking off outside mobile payments
Though near field communication has been a main focus for purchasing transactions, there are many more uses. NFC technology has been a primary focus for companies that have been making their way into the mobile payments industry, as they look for new and simple ways for individuals to be able to make a purchase using nothing more than a simple tap of the device on a reader. Now these chips are being implemented in a number of additional creative ways outside of payments. The use of NFC technology has attracted…
Read MoreNFC technology used on Tokyo smart ad sticker campaign
The new “Out of Home” advertisements for Pepsi products are displayed on city subways. Tokyo commuters taking the subway will now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. Consumers with compatible smartphones have been using the “Pepsi Special” stickers since Nov. 16. The campaign is considered to be an experiment by Tokyu Agency, Inc., which has launched the campaign on behalf of Pepsi and Suntory Beverage and Food, Ltd. The NFC technology has been integrated…
Read MoreMobile marketing from Skycore now includes QR codes & social media
Users can now “like” something through simple scans and taps. Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations. The company, which is based in Boston, has been providing these platforms since 2003. The interface uses an appealing drag and drop style, which makes Skycore appealing to mobile marketing companies who want to quickly and easily add social action widgets, such…
Read MoreNFC begins to dominate mobile marketing industry in Japan
NFC may be capable of dethroning QR codes in the land of their birth For years, the mobile marketing industry in Japan has been dominated by QR codes. The codes originated in the country and were first recognized for their marketing potential by Japanese advertisers. Japan’s mobile marketing industry has since proven a exemplar in terms of product innovation and interaction between consumers and businesses. Now, NFC technology is beginning to gain traction in the country and could soon replace the powerful QR codes. More retailers and advertisers are beginning…
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