FineLine launches new NFC tags for retailers

NFC Technology

FineLine introduces new line of NFC tags FineLine, a provider of ticketing and mobile solutions for the retail industry, has announced a new service that will allow its customers to make use of NFC tags. Through this service, companies can order NFC tags online, which they can then affix to their products, allowing consumers access to digital content. FineLine is yet another company that has begun embracing NFC technology, claiming that its capabilities will bring significant benefits to the retailers that make use of NFC tags. Consumers growing familiar with…

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Interactive marketing becoming more popular in South Korea

South Korea NFC Shopping

Marketing industry continues to adjust to the trends influencing consumer interest As mobile technology becomes more common amongst consumers, the marketing industry has to adapt to the changes in consumer interest. South Korea’s marketing industry is the latest sector to experience a technological transformation, with many advertisers beginning to focus on interactive marketing. As such, NFC technology is beginning to gain traction in the industry because of its ability to dynamically connect consumers with businesses. The use of the technology is expected to continue growing as more marketers see success…

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NFC technology to be used in new outdoor marketing ploy

M-Commerce Industry

DMC teams with Primesight to engage consumers in a new way Digital Cinema Media (DCM) has announced its partnership with Primesight, an outdoor media company, this week. Through the partnership, the companies aim to install 100 new interactive panels throughout DCM’s cinema estates. These interactive panels will be equipped with NFC technology, which will be used to engage consumers on a dynamic level. The initiative is meant to bring brands closer to consumers, allowing the two to interact more fluently. NFC technology has already shown itself to be fairly proficient…

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NFC technology expected to have major impact in mobile marketing

Mobile Commerce - NFC

Advertisers continue to experiment with interactive technology The advertising industry has long been on the cutting edge of consumer engagement. The industry has been keenly attuned to the development of interactive technologies that would allow them to reach out to consumers more effectively. In the past, several of these technologies have produced modest results. Advertisers found a great deal of success in the advent of QR codes, which successfully exposed a wider demographic of consumers to the concept of mobile marketing. Now, NFC technology may be poised to change the…

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NFC marketing campaign to kick off in Canada this summer

Toronto Mobile payments

Campaign to reward consumers with free movies and tickets Astral Out-of-Home (OOH), a leading out-of-home advertising firm based in Canada, has announced that it will be teaming with Scotiabank for a new NFC marketing campaign. The campaign will be launched in the Toronto area, targeting young adult consumers and movie enthusiasts. NFC technology was chosen for the campaign because of its interactive capabilities. The campaign is expected to launch within the coming weeks and last throughout the summer season. SCENE posters to be equipped with NFC tags OOH will develop…

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