News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…
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ROAM Data unveils the world’s first universal NFC and magnetic card reader
ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…
Read MoreBerg Insight study shows that NFC-enabled smart phones sales will jump to 100 million this year
A new study from Berg Insight, a market research and analysis firm based in Sweden, paints a bright future for NFC-enabled smart phones. The study suggests that sales of NFC-enabled smart phones will jump to 100 million this year, up from 30 million in 2011. The rapid adoption of these mobile devices is likely due to the growing popularity of mobile commerce. NFC smart phones can be used as mobile payment devices, enabling users to make purchases without having to use physical currency or credit card. The technology is not…
Read MorePinkberry announces implementation of Google Wallet
Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…
Read MoreMicrosoft registers new NFC Tap and Do trademark for Windows 8
Technology giant Microsoft seems to have plans to enter the arena of NFC. The company has applied to register a new patent for its upcoming Microsoft Tap and Do initiative. According to the application, the trademark will be used to cover all of the company’s products that make use of NFC technology. This includes hardware, such as computers and mobile devices, as well as computer software. While this has implications for Microsoft’s long-term goals with technology, one of the mark’s immediate uses may be with the Windows Phone 8. The…
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