This will allow magazine readers to be able to use their mobile devices to obtain promotional offers. NFC technology is considered to be the main alternative to QR codes and, when combined with print ads, it can provide the opportunity to smartphone users to gain the latest information with a simple tap of the device against the embedded chip. Research in Motion and Rogers Communication have now announced that this is their next direction. RIM and Rogers have come together with Crosscliq, a company out of Ontario, Canada, which is…
Read MoreNFC technology print ad partnership formed between RIM and Rogers
