Smart Card Alliance teams with the NFC Forum to broaden the knowledge of NFC technology

NFC Forum

With mobile commerce gaining momentum in North America, the need to educate businesses and the public on NFC technology is becoming more apparent. The Smart Card Alliance, a non-profit association working to further smart card technology, has announced that it will be launching new projects to raise awareness of the technology in the coming months. The association has put a spotlight on education, noting that ignorance is the most challenging barrier to overcome when it comes to new technologies. Mobile commerce is expected to be a full-fledged financial revolution and…

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NFC World Alliance combines the world’s leading technology firms to expand the reach of NFC

Augmented reality mobile marketing

NFC technology is becoming the cornerstone of mobile commerce. As the champion of the emerging industry, NFC technology has been attracting a great deal of attention all over the world as companies scramble to etch out their claim in an industry whose value ranks in the billions of dollars. As more companies begin to enter the field, those that have been in the industry for several years are taking note of growing competition. Now, three of the world’s leading NFC specialists are coming together to form a new coalition that…

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NFC companies race to make the lowest power transceiver

NFC Phones

Near field communications (NFC) technology has been attracting a significant amount of attention from technology companies, finance organizations, and retailers alike, as it allows people to use their smartphones or other mobile device for making purchases, redeeming coupons, checking in at airports, paying for parking, and other common transactions. However, the amount of power NFC transactions require has come to be noticed, and developers have now started the race to create the NFC transceiver that requires the least amount of energy. So far, the front runner appears to be Texas…

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Nokia has big plans for NFC phones

Nokia technology news

NFC is gaining in popularity, finding acceptance all over the world. More companies, both big and small, are opting to make use of the technology as a way to expedite customer service. While much of the focus is on NFC’s affinity for contactless payments and mobile commerce, there are new ideas on the horizon that could change how people look at the technology. These ideas are pioneered by Nokia, and they have some interesting concepts on how to take NFC to the next level. At the Nokia Research Center in…

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