Tag: nfc campaign

Rock The Vote turns to NFC technology

John Montgallo
Rock The Vote has turned to NFC technology

Rock The Vote launches new campaign to engage young voters The U.S. presidential elections are right around the corner and Rock The Vote, a non-partisan, non-profit organization that aims to encourage the political power of young voters, has launched its latest campaign to engage young, tech-savvy individuals. The organization has a history of working to engage the younger generation to vote and become involved in the country’s political system. In the 2008 elections, Rock The Vote saw a great deal of its success in its initiatives. Now, the organization hopes…

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Starbucks continues their push to bring NFC technology into the mainstream

Jesse Collins
Starbucks Card Mobile commerce payments App

Mobile payments are all the buzz when it comes to NFC. While several companies are developing mobile wallets, Starbucks is busy paving the way for the oncoming storm of mobile payments by making NFC technology more recognizable to the public. They have been doing this with their Starbucks Card Mobile. The card is both a physical and digital product and allows shoppers to make purchases at more than 9,000 stores throughout the U.S. While the company supports the physical version of the card, they are more interested in its digital…

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