Tag: nfc applications

May brings new mobile wallet trail to New Zealand

John Montgallo
New Zealand mobile payments

Companies join forces to test NFC technology May has arrived, and several New Zealand companies have come together to mark the occasion by launched a new mobile wallet trial. Telecom, Auckland Transport, and Westpac have joined with Gemalto, Thales, and Paymark to launch an initiative meant to examine the viability of mobile commerce and NFC technology. Part of the trial will concern the uses of NFC with Auckland’s public transit system. Later tests will be conducted regarding how mobile payments can be used to refill prepaid cards from Telecom. Coalition…

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Good2gether launches pilot project to aid non-profit organizations

Stephen Vagus
nfc-tag

Non-profits could benefit from use of NFC technology Software startup Good2gether is preparing to launch a pilot project in its home city of Boston, Massachusetts, this summer. The initiative is geared toward non-profit organizations and aims to give these organizations the ability to reach out to consumers using NFC technology. Many consumers have become enamored with NFC because of its interactivity. New smart phones that are capable of interacting with the technology are being released into the commercial market, making it possible for more consumers to engage in the NFC-based…

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NFC applications market to grow to $10 billion by 2016

Stephen Vagus
NFC Technology Mobile Payments Infrastructure

MarketsandMarkets report shows the growth of NFC technology A new report from MarketsandMarkets, a market research firm, paints a promising future for the world of NFC mobile applications. NFC technology has entered a period of rapid growth, powered by the proliferation of smart phones and other mobile devices. NFC has become a powerful force in the worlds of marketing and commerce and is expected to continue making waves in these industries for years to come. MarketsandMarkets’ report shows that NFC applications are beginning to pick up momentum, which will translate…

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Orange expands availability of Quick Tap application to Android devices

Sam Lambert
Quick Tap NFC technology service mobile payments service

Quick Tap to enter the Android market UK telecommunications company Orange has announced that its popular Quick Tap NFC service will find its way to some Android mobile devices in the coming weeks. Quick Tap was the first NFC service to come to the UK and is the result of a partnership between Orange and Barclaycard, one of the country’s largest financial institutions. Quick Tap has been somewhat popular in the UK for its ability to facilitate mobile payments. The availability of the Quick Tap application was limited, however, and…

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Understanding mobile loyalty platforms that are transactional

Jennifer Goula
Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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