Tag: NFC and QR codes

Sydney’s The Rocks to make use of NFC technology

Jorge Gonzalez
The Rocks Sydney uses NFC Technology

NFC technology to be adopted by ew project from The Rocks NFC technology gets the majority of its attention from its uses in mobile commerce. The technology has become the cornerstone of the mobile commerce industry because of its ability to transfer information without the need for wires or contact with other mobile devices. Though the technology is famous in the realm of m-commerce, it has other uses beyond payments. The Rocks, a famous tourist precinct in Sydney, Australia, is set to get a technological upgrade that leverages NFC technology…

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Identive unveils engaging color magnet and NFC tag stickers

Julie Campbell
nfc-tag

NFC tags bring a whole new meaning to window shopping. RFID industry security and identification product and service provider, Identive Group, Inc., has unveiled its latest product line for NFC tags, which includes magnets and NFC window stickers that allow for more engaging, entertaining, and high-impact consumer experiences. The new Identive NFC window stickers are created to allow for check-ins with social media and coupon apps, as well as information pick-ups. These stickers are high resolution, doubled sided, and full color, and are created through a unique process that allows…

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Realtors adopt NFC technology along with QR codes

Jennifer Goula
New Mobile Marketing Technology for Realtors

QR codes have become synonymous with real estate advertising. Realtors have taken a very keen liking to the mobile barcodes as they are able to connect with potential home buyers at all times of the day. The real estate industry was one of the earliest adopters of QR codes in Western society, which paved the way for the codes to see success in the realm of marketing. Realtors are beginning to look for more ways to connect with mobile consumers and may soon be turning to NFC technology. Strutt &…

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