Report predicts bright future for NFC technology Markets and Markets, a leading market research firm, has released a new report concerning the global NFC technology market. NFC technology has been growing in popularity as mobile commerce becomes more common. The technology is currently the backbone of most mobile commerce initiatives, but is often used in marketing as well. The demand for this technology has been on the rise despite concerns regarding the security of NFC and its capabilities. Global market to hit $1.15 billion by 2016 According to the report,…
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QR codes and NFC tags promote baseball cards
Mobile marketing is now an important part of a Topps promotion for these collectibles. Although QR codes and NFC technology are frequently discussed in comparison with one another, they are being used in conjunction with each other on a growing basis, as is the case with Topps in their latest campaign. The baseball card company is using quick response barcodes and near field communication technology. Topps has combined NFC with QR codes to help to market its Major League Baseball cards through the use of a method that is becoming…
Read MoreNFC technology used on Tokyo smart ad sticker campaign
The new “Out of Home” advertisements for Pepsi products are displayed on city subways. Tokyo commuters taking the subway will now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. Consumers with compatible smartphones have been using the “Pepsi Special” stickers since Nov. 16. The campaign is considered to be an experiment by Tokyu Agency, Inc., which has launched the campaign on behalf of Pepsi and Suntory Beverage and Food, Ltd. The NFC technology has been integrated…
Read MoreNFC-enabled screens from Clear Channel to hit the streets of London this month
NFC technology may be getting a lot of attention from financial and credit institutions but it has not lost any of its allure to advertisers. Clear Channel Outdoor, and advertising firm specializing in outdoor marketing campaigns, has announced that it will be launching a new wave of interactive billboards throughout London, UK. The billboards will be able to interact with NFC-enabled smart phones and are expected to hit streets in the coming weeks. The firm has conducted similar advertisements in London in the past and will be drawing upon that…
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