newspapers with qr codes Archives

Canadian newspaper QR code links to mobile website

03/27/201101/04/2014 Stephanie Beck

The Drumheller Mail, a community newspaper in Alberta, Canada, is the lates in a line of newspapers that is making use of QR codes. The codes had already appeared in advertisements that have appeared in the newspaper, but now they will be used to connect readers to online content. QR codes are still quite unfamiliar and many readers have yet to make use of them, prompting the newspaper to take measures to educate their readers on how to use them. The codes will allow readers to seamlessly connect to online…

Codes showing up all over the place!

02/17/201102/16/2011 Stephanie Beck

QR codes are beginning to get a lot of attention from print media. Magazines have been using them extensively in advertisements and as a method to drive subscriptions. Newspapers have been taking an interest in the codes in an effort to bridge the gap between online and print content. QR is adding a new facet to consumer engagement and publishers are putting the codes to the test. The Washington Post is the most recent addition to those using QR codes. Many newspapers have been using the QR codes to drive…