newspaper QR codes Archives

QR codes turn newspapers into shopping malls

04/07/201404/05/2014 Julie Campbell

Alibaba is using quick response codes to make purchases through printed ads. The massive online and mobile commerce giant, Alibaba, has now announced that it is partnering with a number of different media outlets in order to launch a shopping program based on scanning QR codes. This will allow consumers to be able to buy the products that they see in printed advertisements. The Chinese e- and m-commerce company is giving readers the chance to scan QR codes when they see products that they like. This will direct them to…

QR codes used by local newspaper to boost readership

10/22/201210/21/2012 Sam Lambert

The Scarborough Leader is using barcodes to make it easier for readers to choose their favorite formats. The Scarborough Leader, a local newspaper for the town in Maine, and its surrounding areas, has now released its first edition that includes QR codes to help to make the paper easier and more convenient for readers to access. It has recognized that people are on the go and it is often easier to read stories in digital formats. It has also see that QR codes are one of the most rapidly adopted…

QR codes used in Israel to offer consumers free products

08/24/201208/24/2012 Julie Campbell

Café Joe, a chain of coffee houses, is running a newspaper campaign featuring the barcodes. An Israeli coffee house chain, Café Joe, has just released its latest advertising campaign, which includes QR codes as a major step into mobile commerce for the company. When the barcode is scanned, it directs the newspaper readers to a free coffee offer. The QR codes are printed in local newspapers so that the readers can scan them with their smartphones in order to obtain a coupon for a free cup of coffee at Café…

Nonprofit newspapers to help the homeless release QR codes issue

06/05/201206/05/2012 Jennifer Goula

This latest edition is designed to spread awareness and expand readership. The International Network of Street Papers (INSP) was created in 1994 and has since been working with homeless people to sell magazines and newspapers so that they can earn a living and improve their situations. This nonprofit, based in Glasgow, Scotland, assists in the creation of weekly or monthly publications around the world. It works with journalists to establish the newspapers and magazines so that homeless people can purchase them at a discount of half the sale price so…