newspaper augmented reality Archives

Augmented reality causing waves in the print news industry

07/27/201207/26/2012 John Montgallo

Newspapers begin turning to technology to compete for the support of consumers The advent of technology, especially mobile technology, has dealt a significant blow to the print industry. Though each facet of the industry has suffered in some way, the news sector has managed to bounce back through the use of technology. Augmented reality, in particular, has become a very beneficial tool for the news industry in regards to print. Because of the technology’s interactive nature, news publications have been able to successfully use augmented reality to engage consumers in…

Guardian teams with Blippar to create augmented reality advertisement

04/24/201204/24/2012 Jorge Gonzalez

Guardian iPad edition to feature augmented reality ad Guardian News & Media, the largest mass media company in the United Kingdom, has announced that the digital version of its popular Guardian publication will feature its first augmented reality advertisement. Augmented reality has been growing in popularity in the print world because of its aptitude for promoting interactivity. The Guardian believes that the technology could be a good way to boost interest in its news publications. To this end, the company has decided to test augmented reality advertisements in its digital…