The comic industry is well known for its tenacity and ability to keep up with modern technology. Following a trend gaining momentum throughout the whole of the print industry, DC Comics has begun using QR codes to promote their latest initiative. The renowned comic book company has taken note of the popularity in QR codes and how they can be used to help printed works compete in a society obsessed with technology. The company will launch its new campaign beginning in September of this year. Each of DC’s 52 comic…
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Innovative QR code supermarket may be a hoax dreamed up by leading advertising agency
Two months ago, a virtual grocery store showed up in a subway station in Seoul, South Korea. The store was packed with digital merchandise with each product having its own QR code. When scanned, the codes would open a virtual shopping cart on a user’s smart phone allowing for their items to be stored. From that point, customers could purchase their products, which would be delivered to their homes the next day. While the initiative is certainly innovative, it may have been a hoax, according to the Hankyoreh 21, a…
Read MoreBBB warns that malicious QR codes could put consumers’ privacy at risk, offers some advice to thwart the threat
As QR codes become more popular they are seeing more use. Only a year ago, the codes were all but unknown in the U.S. Now, they have become a staple in the world of marketing and are establishing themselves as a powerful and versatile social networking tool. Yet, the advent of QR codes in the west is not without its dangers and the Better Business Bureau of Canada and the U.S. has issued a number of warnings when it comes to using the codes. It may be difficult to attribute…
Read MoreAT&T adopts conventional QR codes, pushes their own proprietary codes aside
Proprietary datamatrix codes can be very alluring for big businesses. Such codes allow for a certain level of exclusivity among consumers and advertisers. Most companies investing in proprietary codes often develop their own code scanning application for mobile devices, as the codes cannot be deciphered any other way. AT&T has been an advocate of proprietary mobile barcodes for just over a year now, and the company is beginning to see the problem with their approach to mobile marketing. In the world of mobile marketing, QR codes reign supreme. This is…
Read MoreValpak floods the nation with 80 million QR codes
Valpak, a direct marketing company specializing in coupon distribution via mail, is undertaking what is, perhaps, the most ambitious QR code campaign to date. The company is well known for sending out its iconic blue-tinged envelopes containing an assortment of coupons. Direct mail campaigns are an age old marketing strategy that allows businesses to engage consumers in their homes rather than relying on them to stumble across advertisements themselves. This method also piques the interest of consumers by offering them deals in the form of coupons. QR codes have augmented…
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