Facebook to increase advertising on site

social media marketing

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest mobile marketing platform.” That organization is an element of the Publicis Groupe. Over…

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Facebook announces partnership with Bango for mobile payment services

social media marketing

Facebook, the largest social network in the world, has announced that an agreement has been signed between it and Bango, and analytics and mobile billing company based in the United Kingdom. The technology at Bango concentrates on an increasing consumer market of smartphone owners who use their devices to access the internet and who are using their devices more frequently for making purchases and other online transactions. The white-label products from the company are able to collect mobile payments for the purchase of online services and content, and can also…

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Has Facebook reached the end of its hyper-growth or has it just begun – IPO reveals vision for the future

President Obama and Mark Zuckerberg

Facebook has filed its IPO to sell its shares on the open market (under the ticker symbol “FB”) and has revealed some hints regarding its intentions for its future in mobile and online payments, and has unveiled some of the information that has previously been carefully guarded regarding the pay received by its executives. American regulations require businesses to share this type of information regarding their internal operations, when they go public. The filing was a massive 200 pages long and a significant amount of it was dedicated to the…

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Games can now use the new mobile news feed at Facebook as a viral channel

Facebook mobile commerce

There was a time that game companies at Facebook would draw a broader number of users through the news feeds of the gamers… which distributed the message to non-gamers, and though this channel was cut back, the social media company has now announced that it is using the mobile news feed to test game stories. Until now, game companies have been forced to use paid marketing techniques and actual word of mouth (as opposed to its digital equivalent) in order to grow their user numbers. However, this reinstatement of the…

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