QR Code Press

The latest release

02/10/201102/10/2011 Jesse Collins

Mama’s Dirty Lil’ Secret, a soul-punk band out of Brooklyn, New York, will be taking advantage of QR codes to release their latest single, “Dirty Valentine.” The band has experimented with the codes online through their website and Facebook page to see how their fans take to the codes. The reaction has been favorable and so the band decided to take the next step by offering their latest release via QR code. The Deacon, lead vocalists and guitarist for the band, had seen QR codes on other websites and had…

QR codes in style

02/08/2011 Andrew Hobbs

Banana Republic has announced that they will be launching their new Spring 2011 collection with a marketing campaign dubbed “Journey in Style.” The campaign with make use of QR codes as one of the key features in driving consumers to online content associated with the collection. The codes will be primarily featured in print media but will have an online presence as well. The codes will resolve to a mobile website designed to engage customers in a variety of media. The brand has made their first ever film trailer showing…