QR codes from ScanLife include new language detection feature

Smartphone scanning QR codes

These dynamic barcodes will automatically choose the content that the user understands. ScanLife has just unveiled a new type of technology for QR codes that allows a scan to automatically identify the language of the smartphone user so that content can be displayed accordingly. The barcode action detects the setting from the user’s device so that content in that language can be displayed. For instance, if a brand or marketer is targeting a market in a country where several languages are spoken – such as English and Spanish in the…

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