Blippar’s new augmented reality platform a big hit with brand and media owners

Blippar augmented reality Mobile App

Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has undergone extensive trials in the United Kingdom and Blippar believes that it is now ready…

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Pearl Media combines QR codes with NFC and augmented reality to make a fully interactive crime scene

Mobile Commerce News

Mobile technology has come a long way, growing more advanced and capable in dealing with everyday routines as time passes. QR codes, NFC and augmented reality technology are three of the most promising technologies to emerge from the mobile industry. Each has been used for a myriad of purposes ranging from marketing to entertainment and information distribution, and have been shown to synergize well when used together. Companies, and consumers, often favor one of these technologies over the other, however, claiming their superiority based upon arbitrary value. This practice belies…

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QR and AR…a match made in heaven!

QR And AR Mobile Marketing Tools

Augmented reality is a rising star in the world of interactive technology. While augmented reality technology has been around for some time, it has largely lain dormant. With the popularity of smart phones and more sophisticated mobile devices, however, the technology is experiencing renewed interest. Coupled with QR codes, augmented reality is now becoming a popular way for businesses to reach out and touch consumers. While big businesses may be investing heavily into augmented reality, a new company aims to expand its use to consumers. Daqri is a relatively new…

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